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Kupu

Take a photo, learn a language. Using Google Translate and Cloud Vision technology, Kupu uses advanced Machine Learning to understand the objects in your photos and translate them, in real time.

It serves up the most likely te reo Māori translation based on the key object in an image. If multiple objects are detected, you can scroll through and select the correct translation. 

The logo and UI design elements are influenced by traditional Māori weaving. Wahine illustration by illustrator Daniela Uhlig.

Date: 2018
Client: Colenso/Spark
Role: Design Director, UX, UI
Tags: #App, #UI, #UX