TVNZ Seven Sharp launched a digital campaign and website before the show was on air. The launch campaign included live story feed banner ads, video, home-page take overs and social media skins. A website with a carousel designed to fit in TVNZ online. The campaign included the use of quotes and media negativity as an advantage.

Redesign of the TVNZ, One News, TV 2, and TVNZ OneDemand websites.

Developed the Ad Selector concept into a pre-roll video Ad product for TVNZ Ondemand. Engaged the user by letting them make a choice in which TVC to watch. Campaigns that used multiple creative or a 'pick a path' concept.

Design of the TVNZ U Live Facebook App. Features first of a kind live streaming, polls and comments live with show hosts.

Designed the Shortland Street iPhone Application. The first TVNZ App.

Design for the Freeview website, showing what channels were available on the service.

Date: 2012 - 2013
Client: TVNZ
Role: Senior Digital Designer