ATEED Website

Auckland Tourism, Events & Economic Development (ATEED) is the region’s economic growth agency and an Auckland council-controlled organisation.

In early 2016 the team embarked on a multi-phase digital development project to deliver a modern digital solution and bring ATEED into the future.


Commencing with a wide ranging Discovery Phase, we conducted workshops with each business unit, developed user personas, IA development and user testing.

An Agile UX and visual design phase with a large focus on SEO brought the client in early and often, allowing us to pivot freely.


The design style was based off existing brand guidelines but was updated and extended to reflect more modern digital usage. A vast amount of modular content blocks and set of core templates were designed for various landing and content pages. Also a range of standalone event microsite templates.


The result is a responsive, flexible and extendable digital platform that houses a huge amount of content and integrates with a number of external API feeds.