One of my goals since joining ColensoBBDO in 2017 was to redesign the website. As Digital Design director it was the classic situation where we continually pushed it back for client work and just like the saying 'A painter paints their house last'?? it took 3 years and a new digital team to achieve it.
We undertook a completely new design - stripping back the essential pages needed to launch with while spending time on interaction and transition animation. The ColensoBBDO logo was also updated by removing the red and reducing the shouty caps word to a more approachable/contemporary sentence case. I lead the project but the design and build was a great team collaboration.