An evolution of the original Pedigree SelfieStix app. Colenso created a social media platform for dogs. With the internet becoming such a negative place, dogs in your newsfeed can make the world seem a little happier. Working with ECD Maria Devereux, and our brilliant tech development team I directed and designed the UX and UI.
The platform uses cutting-edge intuitive technology to create new and fun ways for people to capture unique content of their dog and share it on their social media accounts through three tools. Each tool encourages users to purchase more Pedigree DentaStix treats within the app environment.