Take a photo, learn a language. Using Google Translate and Cloud Vision technology, Kupu uses advanced Machine Learning to understand the objects in your photos and translate them, in real time.

It serves up the most likely te reo Māori translation based on the key object in an image. If multiple objects are detected, you can scroll through and select the correct translation.

Working with Google we explored multiple ways in UX to show the translation results. User testing also proved that keeping the app simple and single focused, provided the best experience.

The logo and UI design elements are influenced by traditional Māori weaving. Wahine illustration by illustrator Daniela Uhlig.

We launched Kupu in New Zealand during Māori language week gaining over 100,000 Downloads.

Contagious campaign of the week.

Date: 2018
Client: Colenso/Spark
Role: Design Director, UX, UI
Tags: #App, #UI, #UX