Samsung Galaxy Note 7
Samsung asked Touchcast to create a social campaign for launch of the Samsung Galaxy Note 7 that would connect with target audiences.
To best reach the selected audiences we correlated features with age groups to focus our targeted posts on.
Knowing photography worked best in social media platforms like Instagram and Facebook we created a series of photos that demonstrated features in a scenario matched to an age group's interest.
My role was Creative and Art director. I also illustrated the skateboard decal which was given away as a competition prize on Facebook.