BNZ bank wanted to shift the focus of their annual Closed for Good day and instead lift New Zealand's financial literacy. ColensoBBDO helped them do this by developing a swept of digital tools that the BNZ staff could take into our preschools, high schools, and to the elderly.
Scam Savvy is an online tool for the elderly that's designed for both desktop and mobile. Its focus is on helping them avoid scams from digital scammers by education through typical examples and what to look out for.
Working with creative teams my role was to lead the User Experience and design of the tool.