Colenso worked with Spark NZ to prototype, test, and design a content feed available to anyone in its new Spark App. One of Spark's goals was to surface lesser-known editorial-worthy content. Name testing also helped reveal the name; What's New or just News. We effectively created a new channel for Spark while also providing a content strategy aligned with brand values to continue the vision.
My role as design director involved understanding Spark's new design system, evolving the concepts into Ui prototypes, and overseeing the continued design, test and content creation.