Tāmaki

A new identity and strategic purpose designed to galvanise three communities in turmoil due to a multi billion dollar government regeneration project.


Glen Innes, Point England and Panmure were in a state of upheaval. Our aim was to bring these three communities together, remind them of their collective strength and shift the negative view of current change into positivity and optimism for what lies in their future.


Through consultation with residents and community leaders, the communities being torn apart were galvanised with a new identity that would build a sense of pride of the future they could build, celebrate the vibrancy of their cultures and unify them together, stronger.