A pitch with a ‘competitor difference’ was created to acquire the NZ Wendy’s account. Successful and used in the first campaign introducing the Pretzel Bacon Cheeseburger to NZ. A character of the burger was created, cardboard outfits to dress him in then post a selfie with Pretzy to a competition website. A TVC was also produced in-house.
'Mates Rates' was the 2nd campaign. My creative idea utilised common hand symbols. These symbols were used when ordering, to represent different meals on the value range such as 'The awkward turtle' orders a fish burger combo. A way to call attention to this menu selection. To help demonstrate the different hand symbols videos were uploaded to Facebook. This was a successful digital-only campaign.