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Artist, designer, digital specialist and all-round creative. A passion for art, technology, design leadership, and crafting experiences.

Graduated from Elam School of Fine Arts in 1999 with a Bachelor of Fine Arts, Major in Design. Papers in Archaeology, Anthropology, and Art History. I quickly set a career path in graphic design and early world of designing for the internet. 

Based in Auckland city, New Zealand. I'm currently employed as Digital Design Director at Colenso BBDO. My work spans Design, Art and Creative Direction, UI & UX leadership, Workshops, Branding, Storyboarding, and Illustration. This is across product platforms, campaigns, experiential and brand activations.

I have worked on most major brands including AA, ATEED, Air NZ, Brother, Burger Wisconsin, Fonterra, Ford, Freeview, HP, Lion, Lotto, Mazda, McDonalds, Mini, Nosh, NZX, Orion Health, Overland, Pedigree, Pfizer, Samsung, Sky, Spark, TVNZ, Wendy’s, Westpac, and many startups. 

I'm currently interested in design leadership, design systems, bots, AR - VR, tech and innovation, design sprints, workshops and startup methodologies.

Inspired by the work of agencies like:

thingyfy.agency
bergerfohr.com
instrument.com
lundgrenlindqvist.se
bighuman.com
criticalmass.com
rga.com
helloelephant.com
cheproximity.com.au
pentagram.com
ideo.com