Award-winning designer and creative digital specialist. A passion for art, technology, design leadership, and crafting experiences.

Graduated from Elam School of Fine Arts in 1999. Bachelor of Fine Arts, Major in Design. Papers in Archaeology, Anthropology, and Art History. An early pioneer in User Experience, User Interface, Mobile first, and Branding for the Connected world.

With nearly 20 years’ experience working in Auckland, New Zealand’s design, media, tech and advertising agencies he now resides at 100 College hill. Currently employed as Digital Design Director at Colenso BBDO. My work spans Design, Art and Creative Direction, UI & UX leadership, workshops, Branding, Storyboarding, and Illustration. This is across products, platforms, campaigns, experiential and brand activations.

I have worked with most major brands in NZ including AA, ATEED, Air NZ, Brother, Burger Wisconsin, BNZ, Facebook, Fonterra, Ford, Freeview, Google, HP, Les Mills, Lion, Lotto, Mazda, McDonalds, Mini, Nosh, NZX, Orion Health, Overland, Pedigree, Pfizer, Samsung, Sky, Spark, TVNZ, Wendy’s, Westpac, and many start-ups.

I'm interested in design leadership, design systems, tech innovation in mediums such as; bots, AR - VR, machine learning, blockchain, and voice. Ways of working like Google design sprints, workshops and start-up methodologies.