DAISY - AI Platform Identity

DAISY is an AI tool trained on the world's leading source of dairy farming science on dairynz.co.nz.

A natural language search on a complex web experience. In this case helping farmers quickly access info they need without having to trawl a lot of pages.

The identity combines an existing brand shape with a shooting star in the negative space drawing on the AI star symbolism.

Colours and fonts from the existing Dairy NZ brand.