Mc Donald's - The Best of ‘91 is back

The year was ‘91 when egg and beetroot came together in perfect, delicious harmony with the creation of the iconic Kiwiburger at McDonald’s. Fast forward to 2023, and Macca’s has relaunched New Zealand’s favourite burger. The best of ‘91 is back’ campaign via DDB Group Aotearoa, takes audiences three decades back in time.

To set the nostalgic tone and vibe, the design team created a new lockup heavily type set to the beat of 90’s music. The original Macca’s 90’s logo was also used throughout the campaign. Customers, old and new, were even encouraged to dig out their old fax machines and ‘fax-to-win’ for a free Kiwiburger.